Sale Of Editorial Content

It is being argued that maintaining a clear distinction between paid and unpaid media coverage is important. Is it really important? 50% mktg execs have paid for US editorial contentIf you thought the US media’s credibility has been on the decline, you would have had a good reason to believe that. But wait, here’s more food for your thought – almost 50 per cent of senior marketing executives have reported paying for an editorial or broadcast placement – and almost half of those who haven’t said they would.....(The whole article is found on this weblink)

Newswatch Permanent link: http://www.newswatchin/?p=5059